Who builds MMM.

Analytic Partners ↗

US-founded marketing-effectiveness consultancy; MMM is now delivered as part of a broader "Commercial Analytics" advisory offer rather than a standalone product.

Ebiquity ↗

UK-founded media and marketing-effectiveness consultancy delivering MMM as part of a wider media-effectiveness practice.

Gain Theory ↗

WPP-owned marketing-effectiveness and econometrics consultancy delivering bespoke MMM engagements.

Kantar ↗

Global research and data group; its LIFT ROI product combines a continuously refreshed MMM platform with Kantar's own consultancy and creative-testing data.

MASS Analytics ↗

Consultancy offering a proprietary MMM software suite (MassTer PACE, Insight) backed by tailored support for in-house analytics teams.

Measured ↗

SaaS platform combining incrementality testing (automated geo/holdout experiments) with marketing mix modelling for enterprise brands.

Meridian ↗

Google's open source Bayesian MMM framework (Python) – the official successor to Google's earlier LightweightMMM, which was retired in January 2026.

Mutinex ↗

Self-serve MMM platform (GrowthOS) that builds models from raw data without a consultant or data-engineering team, positioned around fast turnaround.

NielsenIQ ↗

NielsenIQ delivers MMM as a hybrid of consultant-led strategy work and a proprietary cloud-based optimisation and scenario-planning platform, built on NIQ's own retail data.

Orbit ↗

Uber's open source Bayesian time-series forecasting library (Python), used for MMM-style demand and marketing-response modelling.

Prescient AI ↗

Self-serve SaaS MMM platform aimed at DTC and e-commerce brands spending $100k+/month on media; integrates 65+ ad and sales platforms and retrains models daily.

PyMC-Marketing ↗

Open source Bayesian MMM library (plus CLV and customer-choice modelling) built on PyMC, maintained by PyMC Labs. Python.

Recast ↗

SaaS Bayesian MMM platform; re-estimates models weekly and validates forecast accuracy against out-of-sample backtesting.

Robyn ↗

Meta's open source MMM package, built in R, for analysing cross-channel campaign performance including Meta platforms.

ScanmarQED ↗

Netherlands-headquartered MMM consultancy and software provider (offices in London, Prague and Chicago); its strataQED product combines AI-guided model-building with human consultancy, alongside the PulseQED connected-data platform.

John Dawson, founder of The MMM Doctor, co-founded marketingQED, which merged with Scanmar to form ScanmarQED. He was Managing Director for the UK, USA and Singapore until late 2021, when he left the business. He holds no shares and has no role there.